When Hopkins School approached us for a new visual identity and admissions materials we wondered how to tell a story more than 360 years in the making. A combination of digging deep with faculty and extended listening with students revealed a school that is both up to date and rooted in their long history. As so many students told us, so much of what happens at Hopkins would only happen at Hopkins.

PROJECT COMPONENTS
Identity redesign
Recruitment package
Magazine redesign

PARTNERS
Copy: Maggie Cohn
Photography: Bob Handelman

I built Betsy a website when she started her college counseling business 8 years ago. This year it was time for a redesign that would reflect how much her business has grown.

She's now working with 5 counselors placing kids in colleges and universities all over the country and internationally. Her new website links her blog, social media accounts, calendars and appointment management all in one interface.

visit the site

Website Design and Build

TheCaseWriters.com is a collaboration focused on donor-centric capital campaign communications. I'm thrilled to be working with some of the best case statement writers anywhere: Tom Ahern of Ahern Communications—there's no one like him in the business; Agents of Good's John Lepp and Jen Love—this Canadian team takes donor-centered writing and design to a whole new level; Jeff Brooks—his reputation precedes him; Maggie Cohn—my long-time collaborator whose wonderful writing for philanthropy speaks for itself; Julie & Brett Cooper—a talented up-and-coming duo from the mid-west; and the incomparable Leah Eustace of Blue Canoe Philanthropy, Ottawa. These folks are the best of the best. I could not be more honored to be included in their midst!

Preliminary case statement for a new neonatal intensive care unit

PARTNERS

Copy: Maggie Cohn
Photography: Rob Lisak

A complete marketing overhaul for this premier girls school in Memphis, TN.

PROJECT COMPONENTS
Visual identity redesign
Admission suite
Early Childhood piece
Upper School piece
Alumnae profile piece
Advertising campaign
Two-year-old program identity
Lower & upper school mascots
Athletic logo
Banners

AWARDS
CASE District III—Excellence
Higher Ed Marketing Report—Bronze

"Your unique value is as a thought partner who is skilled at listening for the story that other designers often miss in their focus on making things 'look cool.' Your experience and ability to explain design decisions to civilians is the reason you keep so busy."  — Leanne Kleinmann, former director of Advancement, St. Mary's Episcopal School

PARTNERS
Copy: Maggie Cohn
Photography: Lisa Buser

PROJECT COMPONENTS
Identity redesign
Admissions package
Website design

AWARDS

CASE Circle of Excellence—Silver

Higher Education Marketing Report—Gold, Silver, Merit

Connecticut Art Directors Club—Excellence

PRSA Mercury Awards—Silver

PARTNERS

Copy: Maggie Cohn
Photography: Bob Handelman

Project completed for
Cheney & Company

When Hopkins School approached us for a new visual identity and admissions materials we wondered how to tell a story more than 360 years in the making. A combination of digging deep with faculty and extended listening with students revealed a school that is both up to date and rooted in their long history. As so many students told us, so much of what happens at Hopkins would only happen at Hopkins.

PROJECT COMPONENTS
Identity redesign
Recruitment package

PARTNERS
Copy: Maggie Cohn
Photography: Bob Handelman

PROJECT COMPONENTS
Strategic plan brochure design
Identity redesign
Admission suite
Direct mail campaign

AWARDS
Higher Education Marketing Report—Merit

Project completed for
Cheney & Company

A new website for a colleague, Leanne Kleinmann, to launch her venture as a writer, editor, and strategic partner. Take a look at her site and don't miss her blog, Riding the Lion — a showcase of her abundant storytelling talent.

Visit the site

The Donor Communications Test

An e-book by Tom Ahern to help organizations get everyone on the same page around proven best practices in appeals, newsletters, etc ... printed and digital.

"Thousands of people have downloaded my 20 Questions e-book, because Andrea brought it to life. She's easily the most interesting graphic designer I've ever worked with." —Tom Ahern, fundraising copywriter, author, speaker internationally. "Tom Ahern .. is one of the country’s most sought-after creators of fund-raising messages." – The New York Times, Nov. 2016

New York State Stem Cell Program

Five Year Strategic Plan

Case Statement

National History Day is a yearlong history program for middle and high school kids across the country and around the world. It culminates each June with a national contest at the University of Maryland, attended by 3,000 finalists. Students who participate say it literally changes their lives.

This piece was created to explain the program, encourage teachers and kids to participate, and most important—make a strong case to inspire giving. 

Text by Maggie Cohn
Miner photo by Earl Dotter
Additional photography by Route 1 Media

Two companion websites for the Institute of Sacred Music at Yale highlighting the intersections between music, arts and worship.

Project completed for Cheney & Company

Redesign of Views From the Hill, the Hopkins School alumni magazine.

AWARDS
Public Relations Society of America – Gold
Higher Education Marketing Report – Gold
 

Park entrance signage, logo, and trail markers

PROJECT COMPONENTS

Identity redesign
Recruitment package and bump pieces
Website redesign
Summer catalog
Campaign case statement

AWARDS

Higher Education Marketing Report—Gold, Silver, Merit

Public Relations Society of America—Gold (2)

PARTNERS

Copy: Maggie Cohn
Photography: Tom Kates
Website: WhippleHill

Viewbook package

Copy: Maggie Cohn
Photography: Tom Kates

Project completed for Cheney & Company

Chattanooga, TN

Viewbook package
Copy: Susan Geib
Photography: Billy Howard

Preliminary case statement

Text by Tom Ahern

Redesign of this New York City school's 50 year old magazine.

Project completed for Cheney & Company

Identity redesign

Project completed for
Cheney & Company

Annual calendar for
Cheney & Company

Awards
Graphic Design USA, Connecticut Art Directors Club and PRSA

Copy: Maggie Cohn