The Nantucket Atheneum, Nantucket Island’s beautiful public library, found itself in an all-too-common situation—it could no longer safely rely on fundraising events to supply the revenue needed to fund operations. They decided to launch a major gifts program and they needed a case for support to introduce it.
We combined a persuasive argument for support with an entertaining page-by-page photo-and-narrative tour of a typical day in the life of the Atheneum, showing its fundamental importance to the surprisingly broad range of Nantucket residents that rely on it.
And we packaged it in a beautiful format, with a hard cover and library binding to evoke the books on the Atheneum’s shelves.
The very first donor to see it told us, “It gave me chills. It’s a beautiful piece—I can’t wait to pore over every page.”
The Wild Center isn’t like any other nature museum, science center, zoo, wildlife park, aquarium, convention hall, or classroom you’ve ever seen. That's why our case statement for the museum needed a unique message to reach out to donors and convince them of the unique opportunity TWC offers to help shape our relationship with nature. And change the future.
Case statement brochure
The Anchorage Museum is a high-quality regional museum with strong Smithsonian connections. They are on the brink of becoming the best in the world at telling the rapidly changing Arctic story.
Copy by Tom Ahern
"Andrea is my visual storyteller. She's easily the most interesting graphic designer I've ever worked with. There's magic in her."
—Tom Ahern, fundraising copywriter, author, speaker internationally. "Tom Ahern .. is one of the country’s most sought-after creators of fund-raising messages." – The New York Times, Nov. 2016
The Varick Campus of Hillside Children’s Center is, by definition, a very sad place. It’s a residential community and school for kids who—for a variety of reasons—aren’t safe in their homes, communities, or schools.
The campus itself is a former military barracks. It’s dark, run-down, and depressing—no place for kids. The organization desperately needed funds to renovate and modernize it.
We created a case statement that explains the urgent need for a new facility through the voices of the kids who live there. By combining stock photos with images of the place, we were able to protect the privacy of the children without diluting the impact of the piece.
A companion booklet of architectural renderings presents the vision of the future to donors.
Copy by Maggie Cohn.
Capital Campaign Case Statement
Located at 980 Park Avenue in New York City, The Church of St. Ignatius Loyola is among the city’s most beloved places of worship. They came to us for help with a campaign to raise money for access ramps, building repairs and heating system upgrades. Through careful listening, we told a story of the church’s welcoming atmosphere for all parishioners — a core value of their Jesuit mission.
A Culture of Caring
This new case statement was developed for Villa Cathay Care Home in Vancouver, BC. to help them raise money for a new building. The piece addresses their unique community of Chinese Canadians and the importance of culturally sensitive care. We designed the piece to accommodate both English and Chinese text to speak to readers in their native languages.
Copy created by Leah Eustace, CFRE, ACFRE.
Redesign of the flagship magazine for the Lucile Packard Children’s Hospital Stanford University, published by the Lucile Packard Foundation for Children’s Health.
"You were such a great partner on this issue! The topic itself was difficult, but you pulled everything together so beautifully. In some ways, this issue felt way easier than others! I really really appreciated everything you brought to this project." Jennifer Yuan
Director, Development Communications Lucile Packard Foundation for Children's Health
A case statement to support a campaign for a new museum at the New York Academy of Medicine in New York City, that will highlight their rare book collection, Institute for Urban Health and healthy cities initiative.
Copy by Maggie Cohn
The Donor Communications Test
A new e-book by Tom Ahern to help organizations get everyone on the same page around proven best practices in appeals, newsletters, etc ... printed and digital. This latest book of Tom's is available for download from his website. I guarantee that you won't regret reading it and sharing it with your colleagues.
"Thousands of people have downloaded my 20 Questions e-book, because Andrea brought it to life. She's easily the most interesting graphic designer I've ever worked with." —Tom Ahern, fundraising copywriter, author, speaker internationally. "Tom Ahern .. is one of the country’s most sought-after creators of fund-raising messages." – The New York Times, Nov. 2016
Preliminary case statement for a new neonatal intensive care unit
I built Betsy a website when she started her college counseling business 8 years ago. This year it was time for a redesign that would reflect how much her business has grown.
She's now working with 5 counselors placing kids in colleges and universities all over the country and internationally. Her new website links her blog, social media accounts, calendars and appointment management all in one interface.
Look as good as the work you do.
Your name is the first thing people learn about you. And first impressions are hard to change. That’s why your visual identity must instantly convey your values and culture.
Take a look at these examples—they show how careful listening combined with strong design results in brands that leave lasting impressions.
of Southern New England
CAMPAIGN CASE STATEMENT
The unwanted pregnancy rate among teens is still too high in America’s urban cores. But Planned Parenthood of Southern New England knows how to lower that rate. With this capital campaign, PPSNE will establish and upgrade several health centers conveniently located in the inner cities.
Copy by Tom Ahern
TheCaseWriters.com is a collaboration focused on donor-centric capital campaign communications. I'm thrilled to be working with some of the best case statement writers anywhere: Tom Ahern of Ahern Communications—there's no one like him in the business; Agents of Good's John Lepp and Jen Love—this Canadian team takes donor-centered writing and design to a whole new level; and Maggie Cohn—a long-time collaborator whose wonderful writing for philanthropy speaks for itself. These folks are the best of the best. I could not be more honored to be included in their midst!
DIRECT MAIL CATALOG
This little book perfectly demonstrates how inspiring it is for donors to see exactly how their gifts are used. Throughout its pages we describe dozens of items that will soothe the fears and improve the outcomes of pediatric patients and their families. Donors are asked to choose among them, and send in the funds for purchase. It’s perfect for parents who are teaching their kids about philanthropy, for organized groups to build fundraisers around—or for that rare donor who has always dreamed of having her name on a new MRI machine!
Now in it’s sixth year, this little piece has raised many tens of thousands of dollars.
Copy by Maggie Cohn
Campaign website design and build.
“Andrea, thanks a million for your work on our beautiful campaign Micro-site. Actually thanks $200 million!!” — Chris Woodford, Middlesex School campaign coordinator
American Academy of Orthopaedic Surgeons
Healthcare Marketing Report Awards—Merit
Public Relations Society of America—Gold (3)
Photography: Rob Lisak
New York State Stem Cell Program
Five Year Strategic Plan
A new website for a colleague, Leanne Kleinmann, to launch her venture as a writer, editor, and strategic partner. Take a look at her site and don't miss her blog, Riding the Lion — a showcase of her abundant storytelling talent.
Two companion websites for the Institute of Sacred Music at Yale highlighting the intersections between music, arts and worship.
Project completed for Cheney & Company
Redesign of Views From the Hill, the Hopkins School alumni magazine.
Public Relations Society of America – Gold
Higher Education Marketing Report – Gold
Park entrance signage, logo, and trail markers
Recruitment package and bump pieces
Campaign case statement
Higher Education Marketing Report—Gold, Silver, Merit
Public Relations Society of America—Gold (2)
A complete marketing overhaul for this premier girls school in Memphis, TN.
Visual identity redesign
Early Childhood piece
Upper School piece
Alumnae profile piece
Two-year-old program identity
Lower & upper school mascots
CASE District III—Excellence
Higher Ed Marketing Report—Bronze
"Your unique value is as a thought partner who is skilled at listening for the story that other designers often miss in their focus on making things 'look cool.' Your experience and ability to explain design decisions to civilians is the reason you keep so busy." — Leanne Kleinmann, former director of Advancement, St. Mary's Episcopal School
Copy: Maggie Cohn
Photography: Lisa Buser